Top Nicotine Pouches of 2023

Will The Nicotine Pouch Trend Catch On In New York? — InvitedNYC

Nicotine pouches are becoming increasingly popular among consumers due to their convenience, enjoyable flavor, and discreet nature. Unlike vaping or smoking, these pouches can be used practically anywhere. Notably, nicotine pouches do not contain tobacco, making them a part of the emerging “modern oral” nicotine product category, alongside nicotine lozenges and gum.

Which nicotine pouch brands are the best?

Over the past few years, the American market for nicotine pouches has experienced significant growth, witnessing the regular introduction of new brands. Our curated selection is the result of comprehensive product testing and comprises the leading and most widely recognized brands in the United States. Each brand offers a unique array of flavors and nicotine strengths to cater to varying preferences.


ZYN, the pioneer in nicotine pouches, is proudly produced in the United States by Swedish Match, a prominent player in the snus market. Offering a diverse range of 10 flavors, ZYN pouches are conveniently packaged with 15 pouches per can. They are available in two nicotine strengths: 3 mg and 6 mg. As the leading brand of pouches in the United States, ZYN enjoys widespread availability both online and in convenience stores. According to the manufacturer, the flavors of ZYN pouches are designed to provide a satisfying experience lasting approximately 30 minutes.


on! is a highly sought-after and extensively available brand of nicotine pouches, originally manufactured in Sweden and now sold in the United States through Helix Innovations, a subsidiary of Altria. This brand offers an impressive variety with seven enticing flavors and a selection of five nicotine strengths, ranging from 1.5 to 8 mg per pouch. The pouches themselves are remarkably compact and are packaged in convenient packs of 20. According to Helix, each pouch delivers a delightful flavor experience lasting approximately 20 minutes.


NIIN stands out from the other brands in our selection as it is crafted using synthetic nicotine. It is also the sole brand in our roundup that comes pre-moistened or “primed,” enhancing the overall user experience. NIIN offers a collection of five flavors, all available in either 3 mg or 6 mg strengths. These flavors are designed to provide a satisfying sensation for approximately 30 minutes. Each can of NIIN contains 20 pouches, ensuring an ample supply for users to enjoy.


Lucy is a rising star in the realm of alternative nicotine products. Established in 2019, Lucy specializes in creating a range of gums, lozenges, and pouches. Specifically targeting flavor enthusiasts who desire a pronounced nicotine kick, Lucy pouches offer a remarkable combination. Available in a slim format, Lucy pouches come in three delectable flavor options and are offered in cans with nicotine strengths of 4 mg and 8 mg.

What are nicotine pouches?

Derived from the Swedish snus concept of “portions,” nicotine pouches are slender, permeable fiber bags that house a food-grade filler material akin to chewing gum. These pouches also contain flavorings and pharmaceutical-grade nicotine. The preferred flavors among users include a diverse range, such as mint, wintergreen, citrus, cinnamon, coffee, and fruit. It’s worth noting that although these pouches do not contain any tobacco leaf, those utilizing nicotine derived from tobacco fall within the regulatory authority of the FDA. This is why recently introduced brands have opted for synthetic nicotine instead. Similar to snus, nicotine pouches eliminate the need for users to spit while enjoying their effects.

How do they work?

Nicotine pouches are designed to be positioned between the inner cheek and gum. Once moistened, they provide a delightful flavor experience to the taste buds while delivering nicotine to the blood vessels in the mouth. Typically, the combination of flavor and nicotine release lasts anywhere from 30 to 60 minutes. Once the flavor diminishes, the pouches can be discarded in the trash or stored in a designated “catch lid,” which emulates the practice found in snus cans, providing a discreet place for used pouches.

Tips for Using Nicotine Pouches

Using a nicotine pouch is incredibly straightforward, making it a hassle-free experience. The most challenging part might be opening the package itself. Here are some tips to ensure you have the best possible experience:

  • Select your preferred nicotine pouch flavor
  • To open the container, you’ll typically need to break a plastic or paper seal
  • If the can has a safety lid (like ZYN), line the arrows up and squeeze it open
  • Take out a pouch, and place it directly between your gum and cheek (or lip)
  • Most users prefer the upper lip, but it works in both
  • The nicotine and flavor generally last for 30-60 minutes
  • When the flavor is gone, dispose of the pouch in the trash (or keep it in the catch lid)
  • Keep unused pouches in a cool, dark place. Refrigeration isn’t necessary

Nicotine pouches are an excellent choice for nicotine users, especially vapers who prefer to avoid the taste of tobacco when vaping is not possible. These pouches provide a convenient and satisfying alternative. Additionally, for smokers looking to reduce their risks, nicotine pouches offer a low-risk option that aids in transitioning away from traditional cigarettes.

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